I am presenting the rebranding of Tubi 60. A beverage focused on inner peace, youthfulness and the human connection. I began by researching the background of Tubi 60, understanding the overall target audience, competitors and the brand identity. This bright liquor reflects on Israeli tradition. I used my creative skills to incorporate the “Tree of Life,” which symbolizes the connection between God and Israel. For those willing to take a risk and endure on the most unforgettable evening, Tubi 60 is for you!

Art board

Before and after

Product in store

Creative design scene